Sorel / Spring
I was thrilled with my second opportunity to shoot for Sorel, which immediately followed the success of our previous collaboration, Let It Rain. This go-round, the theme guiding our creative decisions was the concept of motion and energy.
Taking the direction to heart, we devised a series of shots to elevate the product quite literally. Creating a unique vantage that focused solely on the legs and feet of the models allowed us to not only accentuate their graceful motion, but to also highlight the footwear’s distinctive features. Two pieces of 4x8 black acrylic were utilized to create a captivating reflection. And by incorporating the brand’s Spring color palette into the mix, we infused the photographs with another hit of vibrant energy.
Taking the direction to heart, we devised a series of shots to elevate the product quite literally. Creating a unique vantage that focused solely on the legs and feet of the models allowed us to not only accentuate their graceful motion, but to also highlight the footwear’s distinctive features. Two pieces of 4x8 black acrylic were utilized to create a captivating reflection. And by incorporating the brand’s Spring color palette into the mix, we infused the photographs with another hit of vibrant energy.
