In 2011, as creative director, I led my team in conceptualising a brand for a new South African startup. The now global MD/CEO, and co-founder, Pramod Mohanlal, briefed me on his vision for this new social platform, which he saw as a place for South African businesses and customers, whereby customers could share their real experiences and interactions with brands, services and products, helping businesses grow by rapidly improving the quality of customer experience.
With the above, and more valuable insights, I kept on going back to the South African informal greeting of 'Howzit', but still, I need something more, and then it hit me, why not call this startup, 'Yowzit', which is a play on 'Yowzer' (an exclamation of delight or approval), and 'Howzit'. Pramod loved the name, and my art director Kamalasen Padayachee went on to design the design the logo to marry the name and thereby birthing a brilliant brand that now operates in 6 countries including, SouthAfrica, India, Nigeria, Kenya, Mauritius & Ghana
The Yowzit app is available in the Apple app store as well as the Google Play store, operating in 6 countries including, South Africa, India, Nigeria, Kenya, Mauritius & Ghana
Pramod Mohanlal, now global CEO and co-founder of Yowzit, showing his appreciation for our work done in helping bring his startup to life.
In 2016, Yowzit was recognised in PWC's 'Disrupting Africa: Riding the wave of the digital revolution' report.
"South Africa’s Yowzit for Government goes further by enabling citizens to post online reviews and ratings of public services. The results help to create a daily updated ‘Top 5’ rankings for education, health, recreation, municipal services, arts and culture, justice, social services and sport.
This is both revealing for users and an aid to government in pinpointing areas in need of improvement."
