SLICE BY SLICE PIZZA

Nothing quite hits the spot like a hot, cheesy slice of pizza. When Slice-by-Slice Pizza approached us to design their packaging, we knew that the slice inside had to inspire the box outside, lending a visual cue to the customer of a treat they would soon enjoy.

The packaging carries hand-drawn illustrations of pizza-centric symbols. Yellow as the brand colour signals that one ingredient most consider essential on their slice: cheese. We brought this rustic association of the classic dish to the old-school menu board design and other in-store elements as well.

Discipline: Packaging Design, Brand Collaterals, Branded Environment