An intra-subjective audio concept
Marrying nature sounds and the hunter’s most intimate experience
CLIENT | CAZA Y PESCA / MOVISTAR+
WORK | TV AUDIO BRANDING
Brief
The client needed to update and refresh the mood of the TV channel. They came from an old-style audio concept as Spanish guitars - a quite usual sound design - and were accusing the mad impression that some people have about hunting.
Creative process
We proposed an audio concept based in the perception of the hunter as an animal. As part in the nature. He/she perceives the sound of the wind thru the grass, the birds flapping their wings, the sound of the water in a ripple. And then, the music provides all that make us so special among the rest of the animals. Culture. A mixture of jazz, and minimal electronic music emphasizes the prey detection sequence and its catch. All the music and sound design are tailored as a one unique thing. Nature, culture, emotion and stress… All the same thing.
For the bumpers, and titles, we combined sounds of nature, ancient flutes, beeps of electronic devices, old drums… All of that again to give a texture of tradition, culture, modernity and advance use of technology to the Channel.
For the bumpers, and titles, we combined sounds of nature, ancient flutes, beeps of electronic devices, old drums… All of that again to give a texture of tradition, culture, modernity and advance use of technology to the Channel.
Music & Sound Design
We experimented using cymbal rides, vintage analog synths, taikos, and paid special attention to the low end of the sound. That placed the music in the spectrum we needed for a good marriage with the realistic nature sounds. This, in certain moments was also filtered and processed to put it in the head of the hunter as an intra-subjective shot. We did not use any library or presets in the sound design nor in the synths. We designed every sound from scratch.
CREDITS
Client | Caza y Pesca / Movistar+
Iván Llopis | Main music – Audio art direction
Anna Segura | Executive production
Carles Delgado | Additional music – Audio editor
Marc Solà | Foley Final Mix
