Ritz, Life's Rich Spring,15 second spot, Hue & Cry 2017, Full spot
Role in production: Rotoscope, plate clean up, digital paint, animation, tracking, compositing.
Ritz crackers appear on plates in spring-themed locations with toppings that fit the vibe, like hot dogs and mustard at a baseball game and ladybug-shaped toppings at a picnic. Like the New Kids On the Block say in their anthem, Ritz believes "you've got the right stuff" to make life rich.
Ritz, Life's Rich Summer,15 second spot, Hue & Cry 2017, Full spot
Role in production: Rotoscope, plate clean up, digital paint, animation, tracking, compositing.
Ritz Crackers don toppings and transform into unique flavor combinations and animal-themed designs. Ritz fishes flee from a shark and Ritz fireflies escape from a jar with stop-motion animation. Paying homage to New Kids on the Block, Ritz believes "you got the right stuff" to make life rich.
Ritz, Life's Rich Summer,15 second spot, Hue & Cry 2017.
Selected stills from Summer and Spring spots, showcasing the various shots worked on.
