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    The objective of this newsletter email campaign was to keep Windows Phone customers engaged with the brand, informed about their mobile products … Read More
    The objective of this newsletter email campaign was to keep Windows Phone customers engaged with the brand, informed about their mobile products and collect data about their audiences. We created email and mobile email, then versions for two audiences, existing customers and potential customers. From those we created versions for A and B testing. It was a ton of email! But Microsoft was able to keep their audience engaged while gathering a wealth of information about their customers' preferences and needs. Read Less
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Windows Phone News email
Windows Phone News Mobile Phone email