Design a beautiful and engaging experience for people
There are many music discovery, social and transactional apps available. In order to differentiate this one from the others it needs to be a meaningful, pleasurable and convenient experience for customers. The main principles that guide the strategy of this design are: Lean UX, the Hook Model and Narrative Storymapping.
The experience behind the experience
A Lean UX approach allowed me to come up with many ideas and a hypothesis quickly. I was able to bounce ideas off my classmates and teacher to get early feedback that would be incorporated in later iterations. My classmates and teacher also helped me identify assumptions that needed to be validated with potential customers in user interviews.
The hooks that bring people back
By following Nir Eyal's hooked methodology, I was able the think and design for behavior. What will make this customer come back to Downbeat instead of another app? How can I keep people engaged? It’s not just about meeting their needs, but how can we reward them? In what ways and when? The hooked methodology also helped me clarify and form Downbeat's value proposition.
What’s the story?
Storymapping (not to be confused with Agile story maps) helped me think about user flow in a whole new way. Less boxes, arrows, screens and more like a hero’s journey on a storyline arc. I found that the Downbeat concept, users themselves and tasks they perform could all tell stories. This framework has emotional elements and can be easier to explain and understand.