Coke Christmas Bow Label
Christmas 2016, Coca-Cola® released its limited edition Bow Label packaging. But it soon became clear that not everyone could figure out how to wrap the bottle. So, in Coca-Cola style, we decided to teach South Africans how to wrap it. In rap.
We reached over 3 million people, with over ½ million views in a country of only 12 million Facebook users. It was shared almost 2000 times, with absolutely zero negative sentiment.
We managed to shift the confusion to Christmas cheer. And that’s a wrap.
Credits: ECD: Jacques Shalom; ACD: Francois Botes, Leyash Pillay; DOP/Producers: Nicole Olwagen, Linda Engelbrecht;
Editor: Linda Engelbrecht; Design: Dewald Meyer, Bianca Rudolph; Sound Design: Peach van Pletzen; Writer: Brad Edwards;
The Elves: Owen and Bugsy
Editor: Linda Engelbrecht; Design: Dewald Meyer, Bianca Rudolph; Sound Design: Peach van Pletzen; Writer: Brad Edwards;
The Elves: Owen and Bugsy
