GTI FAMILY FONT
Every detail of the new VW Golf GTI was conceived around speed. Its communication should also be.
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First, we communicate the features of the new VW Golf GTI on magazines with an AD that was printed with a special typography. Why special? Because the font we used in the ad was faster to print than any other font.
We developed the GTI version of the Arial and Times New Roman. The AD invited people to download them and share it with their friends. On the website, people could also calculate how much time they would save on any .doc, .docx and .pdf file.
EXECUTION
We create the GTI version of two classic typefaces: Arial and Times New Roman. We redesigned them with more agile strokes so they could print faster than any other font.
They were introduced with an ad print that redirected to a website where you could check how long you would save on any .doc, docx and .pdf file. And of course, in a very fast way, downloading install them on your computer.
A simple tribute to our vocation to make everything faster. Especially for our customers.
