OVERVIEW/DESIGN GOAL
Some of the traditional juice shops are outdated recent years due to the competition of up-to-date handmade drinks shops. The goal of the design project is to help outdated juice shops enter the handmade drinks market in Taiwan, which can generate 1.1 billion USD every year. This innovative service integrated the characteristics of traditional juice shop and the convenience of technology.
ROLE
User Research / Visual Design / Prototyping
TIME
2016.10 - 2016.12
SERVICE CONCEPT
The service combines the traditional juice shops features and service concept in the mobile world. First of all, though the handmade juice shop is outdated, one of the features should be preserved: The juice can be highly customized. For example, customers can choose different kinds fruits of their personal preference and make customized juice. Moreover, the service utilizes online to offline service to solve users pain points in present handmade drinks market.
USER PAIN POINTS
The user pain points came from my personal observations and experiences. The target users are white-collar workers in the business district. Their behavior of the target users to buy drinks has typical patterns. As a result, I summarized two major problems of their behavior patterns.
User Pain Point 1: Most of the customers buy handmade drinks after they ate lunch. Hence, most of them have to wait in line for their afternoon drinks at this “handmade drinks rush hour”, which is inconvenient for a busy office worker.
User Pain Point 2: Many of the customers get their drinks delivered in the afternoon. In this case, the problem appears when they order their drinks through a phone call. The handmade drinks can be highly customized, including sweetness and the amount of ice. As a result, there are many details in only one kind of drink. If someone orders too many drinks, it can bring about human errors, which can lead to consumer disputes.
SOLUTION/SERVICE WORKFLOW
The two user pain points can be solved if the ordering procedure is conducted online.
First of all, if users can order their drinks before they arrive at the store, they can save a lot of time rather than wait in line. The procedure is very convenient and easy to use. After ordering the drinks you want, the system would show you how long you have to wait. In doing so, users could make their time under control.
Secondly, when users want to get their drinks delivered, they can simply choose “delivery” on the online ordering platform and enter the destination address. In doing so, users would no longer use a phone as a communication tool. Instead, electronic format orders would perform better and greatly reduce human errors.
Service Workflow
USER INTERFACES
The user interface design was made by the UI developing software Sketch. Orange and red were chosen as the main colors because they can be universally associated with the theme "Vigor". The round and smooth shape of the font "Rubrik" imply the image of "relaxed and pleasant". Most of the screen backgrounds were kept light and refreshing to balance the heaviness of orange and red. The details of the application functions are illustrated in detail below.
PROTOTYPING
The prototype was made by Principle, a prototyping program that allows users to export and animate the visual elements in Sketch. The purpose of this prototype was to illustrate the unconventional service workflow. Therefore, it was made in high-fidelity with precise visual elements and animations.
IDENTITY DESIGN
The logo design combines the visual elements of old school drinks shops and up-to-date application design style. The logo of old school drinks shops usually has a circular frame and symmetrical layout. The color is a gradient color between orange and red, which implies the image of vigor. The icon design applied the 3-dimensional visual elements to "flat design" language.
SERVICE LOGO DESIGN
APP ICONS DESIGN
