The ICA Festival has been something I dreamt about creating since the first day I started attending MCAST Institute for the Creative Arts. The idea was to change the approach of the annual end of year exhibition by turning into an Arts and Design Festival. The idea was to develop a proposal that not only focuses on aesthetics but also takes into account the approach and strategy for the next three years. The end goal was to increase the brand's perception and create an event that builds hype and anticipation for years to come.

I appreciate that you took the time to look at my work, thank you.