Social Security Branding
Social Security Rebranding
 
The Ministry for Family and Social Solidarity recently decided to rebrand the Social Security Department. In order to create this rebrand the department decided to organise a competition. I was given the opportunity to participate in the competition. Although the department just wanted a logo I presented a full rebrand as I believe that the logo is just part of the identity. My identity got chosen and it will start to be implemented soon.
 
 I would like to thank my lecturers Mr. Duncan and Mr. Mahoney for all the support and guidance given to me during this project. 
 
 
 
 
Need
A brand/service people can easily understand, feel comfortable associating
themselves with it and creating a sense of brand ownwership.

Values
Our core values are built on Respect, Integrity, Creativity and Excellence.
One can’t look at these values in isolations as they frequently overlap.

Purpose
We believe that the purpose of our department is to Educate, Encourage,
Control and Support.

Solution
By creating a brand that is modern, engaging and relevant yet keeping it
approachable and understandable for all our target audience. 
 
 
 
 
 
THANK YOU
I really appreciate you took the time to look at my work.
 
Social Security Branding
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Social Security Branding

The Ministry for Family and Social Solidarity recently decided to rebrand the Social Security Department. In order to create this rebrand the dep Read More
16
336
0
Published:

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