The brief:
Create a point of sales unit for BOS Ice Tea that is modular, able to function in multiple contexts, environmentally friendly, low cost and in line with the BOS brand.
Little Lions is aimed at the children's target market, lining up with the release of a smaller 200ml tetra pack for kids. Little Lions is aimed at creating a fun aesthetic that is more approachable for children, creating greater brand-user bonds.
Little Lions provides BOS with the ability to advertise their product in an approachable, fun way. Its ability to transform, meeting different contexts from shelf ends to trade show walls also enables BOS to remain environmentally friendly without using too much material for advertising.
