Give For Generations is a financial services company that helps high net-worth individuals create non-profit organizations. The challenge was to create a timeless and aspirational brand that clearly communicated their proprietary process of legacy creation.
LOGO & BRAND DEVELOPMENT
I explored a variety of logos and color schemes settling on a typography based mark with timeless typography and a cloud inspired color palette.
LOGO DEVELOPMENT
COLOR BRAND
TYPOGRAPHY
RESPONSIVE WEBSITE DESIGN
The primary focus of the website was to clearly illustrate the proprietary G.I.V.E. process along with the benefits of developing a philanthropic organization.p visualize each step.
MARKETING MATERIALS
I created a range of marketing materials for the sales team that helped communicate the mission and process of Give For Generations.