PARAMOUNT NETWORK MOTION DESIGN TOOLKIT & APP CONCEPT
The project goals
Paramount Network needed an engaging and modern graphics package designed to wrap its brand and launch videos. I developed the concept of the ‘Paramount Mountain Constellation’ for Stun Creative. The constellation guides viewers through the content of paramount to introduce new stars and innovative content.
Paramount Network design toolkit style guide
A bold color statement was created by combining primary blue with highlights of saturated magenta and yellow. Large cropped white typography highlights key copy points while also creating a sense of movement. The typography driven brand easily adapts to broadcast TV, print, websites and apps.
Video streaming app design concept
A proof of concept app design was developed to show how the brand look can ripple out into an engaging streaming video service. Immersive imagery anchors the app design while still being cleverly designed to adjust for varying mobile devices and orientations. Additionally the color brand was extended creating a unique color experience for each genre of programming.