To create buzz for IdeaStoria, a new freelance ad agency, we created a series of mock posters with funny headlines to be shared on social media. This series was dedicated to common household objects that are usually taken for granted. But what if they were advertised like big brands, and were honest too? It was challenging, but also very inspiring to look at these objects through different perspectives and to showcase the main insight people can relate to.

Brand: IdeaStoria

Agency: IdeaStoria

Art Director: Andrei Pascale

Year: 2014