The Challenge: To adapt the international 'Land of quattro' campaign for the Romanian audience, thus promoting our cultural and geographic heritage together with the Audi brand values – reliability, trust, and a passion for new discoveries.
My roles: Copywriter, TVC scriptwriter, TVC voice-over writer, Project manager assistant
Results: The campaign was a success, spreading across different media (website, Facebook page, TV, online banners), the video alone amounting in almost half a million views on YouTube.
Brand: Audi Romania
Agency: ICON Advertising
Art Director: Mihai Onțanu, Ștefan Cotlet
Year: 2013
Screen caps of the promotional website, where users could vote for the best regions of Romania for a quattro drive.
Social Media presence was an integrated part of the campaign and was part of the mechanism of the contest.
The region of Brașov was the designated winner of the campaign, winning by a landslide. (pun intended)
The campaign also contained various print works highlighting the concept.
