Transflora - Amy’s Glowing Silk The technology was created by Sputniko! in collaboration with the National Institute of Agricultural Sciences. The concept was to create silk that glows and could be used to revitalize a slowly dying industry. To create the glowing silk, the creators managed to inject the genes of glowing coral and jellyfish into silkworm eggs. The result...Silkworms that spin silk with the ability to glow in different colors. This technology opens so many doors for new design. Lum In-Essence is a furnishing design company that will combine the glow in the dark silk to add light and color to furniture designs and silk artwork. The room designs will focus on game rooms, bedrooms, ballrooms, and specialty rooms. Lum In-Essence can help provide a boost to the silk industry. It will also add functionality to the design and reduce the need for access light in the selected rooms. Below are the components of the promotion campaign for Lum In-Essence.