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    Added to the enthusiasm for shoes, there’s another female passion that perhaps is sometimes underestimated: gaming! “Stiletto Wars” works on the … Read More
    Added to the enthusiasm for shoes, there’s another female passion that perhaps is sometimes underestimated: gaming! “Stiletto Wars” works on the premise of the well-known and popular Bejeweled principle. Instead of illustrated diamonds, though, here it is necessary to combine the right shoes. Whether horizontally or vertically – as soon as the player manages to bring three High Heels from the same set into a row, she makes points. Alongside the fun, another incentive is : a £500 voucher for one’s personal pair of dream shoes and other exclusive prizes. For us, the use of gamification in the magazine provided evidence of the remarkable achievement of the platform. Moreover, the client was pleased with the attention and the positive feedback that the campaign attracted – amongst female gamers, but also, in particular, in gaming, style and fashion blogs. Read Less
    Published:
Agency – Swipe
Creative Direction – Bob Devsi, Alexander Meinhardt
Concept – Katharina Stoltze, Alexander Meinhardt
Design – Katharina Stoltze, Alexander Meinhardt