KaDeWe - #sneakerselfie Installation on Behance

KaDeWe - #sneakerselfie Installation

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Challenge// The KaDeWe is a cult shopping destination, especially for tourists and lovers of luxury goods. In the future it needs to cater for … Read More

Challenge// The KaDeWe is a cult shopping destination, especially for tourists and lovers of luxury goods. In the future it needs to cater for Berlin’s sneaker freaks and trend-setting crowd. So how do you combine tradition with fresh interactive content? Simple - add digital to an urban shopping spot, and a lot of buzz. Result // Everyone loves sneakers! Just check out the #shoefie Instagram trend. Users upload their photos, making their mark on the sneaker scene. A wide range of sneaker brands feature in the 200 square meter Sneaker Hall. A specially designed interactive platform and experimental light installation encourage you to try on sneakers. See how you roll with different digtal backgrounds - such as on the skateboard, on the beach, or on a swing. Read Less

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Agency: Swipe
Creative Direction: Alexander Meinhardt
Concept & Interaction Design: Alexander Meinhardt, Katharina Stoltze
Motion Design: Phillip Peters

Production: Efe Erenler, Lars Holzbrecher

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Basic Description

Challenge// The KaDeWe is a cult shopping destination, especially for tourists and lovers of luxury goods. In the future it needs to cater for Berlin’s sneaker freaks and trend-setting crowd. So how do you combine tradition with fresh interactive content? Simple - add digital to an urban shopping spot, and a lot of buzz. Result // Everyone loves sneakers! Just check out the #shoefie Instagram trend. Users upload their photos, making their mark on the sneaker scene. A wide range of sneaker brands feature in the 200 square meter Sneaker Hall. A specially designed interactive platform and experimental light installation encourage you to try on sneakers. See how you roll with different digtal backgrounds - such as on the skateboard, on the beach, or on a swing.

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