Posters for a non-profit organization "NKLA (No-Kill Los Angeles)" - shelter for animals.
NKLA (No Kill Los Angeles) is a coalition of animal welfare organizations, city shelters and passionate individuals, led by Best Friends Animal Society. NKLA is dedicated to ending the killing of healthy and treatable pets in L.A. shelters by providing spay/neuter services where they are needed most so fewer animals go into shelters, and increasing adoptions through the combined efforts of the NKLA coalition so more animals come out of the shelters and go into new homes. Since the NKLA initiative began in 2012, shelter deaths in the City of Los Angeles have decreased by almost 50%.
Design challenge: Poster design for non-profit "NKLA"
Goal: create collateral for a non-profit organization "NKLA" (No Kill Los Angeles") - shelter for animals; rebrand (includes logo, web and other print collateral), bring in more colors and images to the website, make it more modern and appealing, drive younger target audience to the cause, spread the word about this non-profit and the cause it more attractive
Tools used: Adobe Photoshop, Adobe Illustrator
Actual posters:
