Tay Huizhen's profile

Activation & Concepts

Activation idea for "Break out of the Ordinary", our theme for an AIA recruitment pitch.
Contextual ads for "Break out of the Ordinary"
Key visuals for "Break out of the Ordinary"
Activation ideas for Qantas' "Australia Starts Here" campaign, featuring brand ambassador, Hugh Jackman.
Concept video script and print ads for the launch of Samsung's Galaxy Fold phone, crafted around the stories of local tastemakers and how they pushed boundaries.
Print ad ideas for Microsoft's Internet of Things—to be launched with actual prototypes.
"Thing"

Smart desks
may be a thing in the future

They’ll have cool touchscreens to
make work more intuitive than ever.

Live status reports on multiple projects…

And perhaps, even tell you
if Susan from Accounts is the one
stealing all the animal biscuits from your desk.

The Internet of Things changes everything.
Microsoft

Smart toilet paper
may be a thing in the future

They’ll send you timely reminders
when you need to stock up.

Tell your doctor things
you’re too embarrassed to say yourself.

And maybe, it will even have photos of your haters
automatically printed on them.

The Internet of Things changes everything.
Microsoft

Smart plastic bags
may be a thing in the future

They can track the distance you walked
from the store to your car…

…the best place to place trolleys and carparks.

They can tell how often you buy All Natural
Veggie Chips with Flaxseed

And even tell
if you'd rather have a chocolate bar instead.

The Internet of Things changes everything.
Microsoft


Posters for Office 365
Print and video ideas for Qantas' 2017 Brand Campaign
Concept ads
Activation & Concepts
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Activation & Concepts

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