The brief was to develop a story angle for Advanced Génifique muse, DJ-turned-solo-artiste and avid traveller, Rozz, that would resonate with a largely female target audience.
It needed to be built on her real life experiences and illustrate the truth of “finding your light”—an abstract but powerful statement from the previous year’s campaign.
It needed to be built on her real life experiences and illustrate the truth of “finding your light”—an abstract but powerful statement from the previous year’s campaign.
The client inspired us to create something emotive and empowering, in line with the first-generation Génifique videos released for the global launch.
This one is really close to the heart because we pushed for the creative direction, message and music at every stage.
This one is really close to the heart because we pushed for the creative direction, message and music at every stage.
60 seconds full video
15 seconds teaser
Message with a bottle (sent to influencers)
Passing the message on (via influencers)
Microsite message
4pp spread for Her World
2pp spread for Harper's Bazaar
Product-focused advertorial
Client: Lancôme Singapore
Agency: Mercury Creative
Art Director: Calista Goh
Agency: Mercury Creative
Art Director: Calista Goh
Copywriter: Tay Huizhen
Director: Mark Foo / Big 3 Productions
Director: Mark Foo / Big 3 Productions
