Continuing Medical Education | 2017 Ovarian Cancer Conference
For the 2017 course, Jessica Bauer and I worked extensively to create a recognizable brand for this one-day event focusing on ovarian cancer. The course directors requested that all marketing materials have a positive upbeat feel. As a result, we utilized bright colors that are commonly associated with ovarian cancer including shades of teal. I designed a logo featuring a stylized ribbon that will be utilized in future years. In addition, I completed extensive photo research to find a NYC skyline photo to accompany the logo on all marketing materials.
Design materials created for this course include a digital and print brochures, an introductory PowerPoint slide, a Twitter graphic, and a poster.