Advances in Colorectal Oncology
CLIENT
Continuing Medical Education, JBauer Design
RESPONSIBILITIES
Branding; event collateral
For the centennial symposium on colorectal oncology at a New York City hospital, Jessica Bauer and I collaborated to design a new evergreen brand identity for the three day conference. To celebrate the significance of the occasion, we created a special centennial logo along with a seven-foot timeline poster depicting important events in the history of colorectal cancer at the institution and around the world.
The branding was used to create a variety of materials including a booklet, posters, a two-page print advertisement, PowerPoint slides, and social media graphics. The identity was used for the following year's course.
