Biossance
Branding & Design
Biology by Nature. Human by Design.
When Sephora gave Biossance the green light to rebrand, repackage, remarket and get to the shelf in 9 months, we ran with it—turning another average “nature meets science” brand into a standout concept that is differentiated, memorable and cool.
Our strategy tapped into the power of simplicity. Using a single ingredient brand story, we introduced squalane oil to the millennial beauty customer in a way that she could instantly understand and relate to—no PhD required. A new tagline, fresh product names and an updated communication strategy married science and sustainably in a unique way.
Biossance holds themselves to the highest standard of sustainability. Likewise, we didn’t compromise when designing sustainable packaging that’s green without the crunch and biotech-y without the boring. Keeping a premium product experience top of mind, we sourced recyclable primary components and eco-friendly outer cartons made from sugarcane. Waste? Not.
Finally, we developed a comprehensive marketing and editorial plan for launch and post-launch. Biotech and Bartlett: bringing it in a big way.
