NorthStar Logistics
CLIENT
North Star Logistics, JBauer Design
RESPONSIBILITIES
Branding; print materials
NorthStar Logistics is a Connecticut company specializing in conference meeting management. The organization assists hospitals and other medical institutions plan, run, and market continuing medical education conferences. In 2015, I created a new brand identity for the company. The new nautical themed identity was based upon the company’s purpose of smoothly navigating their clients through the process of organizing an event. The cool color palette of blues and clean design were intended to appeal to hospital administrators.
