A fluid exhibition identity in sync with the artist’s vision
Identity from geometry

The graphic identity for Pentagonal Landscapes is fluid and liquid. It was inspired by geometry, architecture and Peter Saville’s iconic Joy Division album cover artwork. The graphics for invitations, posters, leaflets, books and exhibition signage feature a logo based on Eliasson’s pentagonal mirrors.

The graphics combine the earthy and vivid colour world of the artist with grey tones that reflect the striking concrete of the EMMA museum building. Colourful landscapes are combined with laminated mirror foil that references the main Pentagonal mirror tunnel artwork. The successful creation of the identity was supported by open collaboration throughout the team. The result is an identity that fits the context and content.​​​​​​​

Invitation: 3mm recycled grey board / Foil Kurtz ALUFIN Special 
EMMA, the Espoo Museum of Modern Art, is home to part of the Saastamoinen Foundation Art Collection, with more than 2,600 works in all. The Saastamoinen Foundation acquired Olafur Eliasson’s Pentagonal mirror tunnel specifically for EMMA. The museum then presented Eliasson’s Pentagonal Landscapes, in close cooperation with the artist.
Olafur Eliasson is a highly influential Danish-Icelandic artist. His work explores the relationship between people and their surroundings. The Pentagonal Landscapes collection explores light, optics, mirrors, architecture, orientation and landscape. Eliasson strives to make art relevant to society. Art, for him, is a crucial means for turning thinking into doing in the real world.
Paper pocket: Curious Matter / Andina Grey 135g   Print: digital 100K
Folded poster paper: Cocoon Offset 120g   Print: digital
Fonts: Lineto, Circular / Grilli Type, Sectra

Olafur Eliasson, born 1967 is a Danish-Icelandic artist known for sculptures and large-scale installation art employing elemental materials such as light, water, and air temperature to enhance the viewer’s experience.

The team at Studio Olafur Eliasson consists of about ninety people, from craftsmen and specialized technicians, to architects, archivists and art historians, web and graphic designers, film-makers, cooks, and administrators. They work with Eliasson to develop, produce, and install artworks, projects, and exhibitions, as well as on experimentation, archiving, research, publishing, and communications. In addition to realizing artworks in-house, Eliasson and the studio work with structural engineers and other specialists and collaborate worldwide with cultural practitioners, policymakers, and scientists. The studio hosts workshops and events in order to further artistic and intellectual exchanges with people and institutions outside the art world.
Portfolio photos: Paavo Lehtonen / www.paavolehtonen.com
Logo animations: Jonas Zieher / http://www.jonaszieher.de / In house kuudes.com
OLAFUR ELIASSON: Pentagonal Landscapes