Art Direction for COSMOS COLLECTION
Inspired by the Terrazzo trend in interiors, fashion, architecture and design, NATIVE UNION applies a speckled effect to their signature cable range. By building up the visuals, the aim is to remove the techie identity of a charging cable and present a stylish lifestyle cable you won’t want to hide away.
Terrazzo / ash / knit backgrounds were mainly used in the photo direction to create a link to the fashion industry and a mysterious feeling of Cosmos. Black & white + tan were mainly used for the colour direction, along with hard lighting and high contrast image adjustment in order to bring out the unique pattern of the cables.
Thank you! Please appreciate the project if you like it.
