To promote their gift card during the holiday season, Schnucks Markets, Inc. advertised with RiverFront Times during the month of December. While their design and production team generally work with a set style guide to be used in all of their holiday marketing collateral, they allowed a little more flexibility for these two ads, given the broad audience that read the magazine.

Keeping with the same color scheme they had designed for their holiday look, I created popular sweater patterns into minimal tree ornaments to correspond with the headline 'Comfort & Cheer'.