ASKET
The Sweatshirt 2.0 Campaign, 2017
Concept & Art Direction
Strive for Perfection
To embody the efforts that have gone into developing the sweatshirt over the course of more than two years, ASKET teamed up with aspiring Olympic athlete, William Broman, for an unusual photo study. The discipline and persistence required to become a world class gymnast is a metaphor for ASKET´s strive for perfection in the garments they create.
Credits
talent
William Broman
dop
Niklas Panthell
producer & Still Photography
Guz Hamberg
director & Art DIRECTOR
Carl Michael Ulfstedt
make
Elin Folke
Teasers:
