Care Label Project for AEG — Lookbook


CARE LABEL PROJECT by AEG
Lookbook
2015
Art Direction
Design 
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A environmental campaign from AGE focusing on fabric care trow the Care Label. An new symbol - Don’t overwash - became the carrier for the messages. Creating a lookbook with 16 designers that implemented the care label in all their products, was the foundation in a 360-activation, focusing on PR and social media but also in-store, events etc. 25 000 care labels where implemented and generated a reach of over 15 million people. 

MADE @ HOUSE OF RADON

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Care Label Project for AEG — Lookbook
48
195
1
Published:

Care Label Project for AEG — Lookbook

48
195
1
Published:

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