We helped Michelin-chef Hans Välimäki make his vision of a new kind of convenient, cozy, casual dining become reality. The new Pasta Box restaurant concept offers exceptionally high-quality fast food, homemade sauces, and pasta that’s always cooked to order. Our task was to design the brand identity, flagship restaurant interior, as well as digital and other assets, like packaging. We added a modern, laid-back look that reflected the concept’s oriental roots and street food vibe. The materials used included a subtle mix of sustainably sourced woods that are easy on the eye and easy to maintain. Pasta Box is the fresh fast food franchise where everything is perfectly al dente.
