While I was working at AC&M this past summer, a local blogger came into the office and asked if we could brand his blog FouthDownPint.com. The idea for the site was to offer frequent bar-goers a blog that covers all the local pubs and breweries all over Charlotte, North Carolina. You would be able to access the site and read about all the things you wanted to know about the location. The focus would be more on the atmosphere of the pub or sports bar, while still informing the viewers about the sports subscriptions they offered.
The client asked for a logo that expressed bar/drinking, but kept a high-end feel to it's audience.
Simple, classy, and memorable.