인케이스 아이콘 케이스 Icon Case™
iPhone 6, iPhone 6s, iPhone 7 and iPhone 8
For tough yet slim defense, the Icon Case offers a unique TENSAERLITE™ protection technology USED ON ATHLETIC FOOD WEARS.
Its protective frame shields from bumps and drops, absorbing impact and distributing shock. The raised bezel around the phone perimeter protects the screen, while the tough hardshell exterior offers surface protection.
Client: Incase
Year: 2013
Price: $39.95 - $49.99
Challenge
The company’s revenues declined over period of time with saturated business competitions in the market, and it had a painful experience of failure in its “rugged phone case category” in its history.
However there were many differentiators such as OtterBox and Tech 21 who were becoming dominant players in the market, and Incase desperately needed its own signature case to compete in fast changing case market.
• Designed with Incase DNA in mind.
• Creating a rugged phone case to be minimal and simple in its aesthetic, yet highly protective and functional is not an easy task.
• Buttons have to be pressed easily, camera function should not be obstructed by thick case structure.
• Materials should be ideal and good to feel & touch.
• Overall, it should bring projected profits to the company as a business.
Contribution
• Provided various concepts, ideas and final designs of Icon Case. Worked with two development engineers to source TENSAERLITE materials and visited overseas factories to work with factory engineers on how to overcome certain engineering challenges in over-molding and warpage of structures. Provided 2D & 3D design files, CMF specification, material and sample reviews.
Achievements
• Successfully created series of product to compete with other dominant players in the market.
• The series continued to be sold until iPhone 8 series.
Copyright & ownership by Incase
