We Are Redwoods is a positive destination for abuse survivors by sharing a surprising fact—an inordinate number of people who have been abused are unusually high achievers. By reading the inspiring stories of other survivors and sharing their own, visitors can see they are not alone and their future is bright. VIEW SITE VIEW CASE STUDY
CONCEPT | MOTION GRAPHICS
This video was created before the branding to introduce the concept and demonstrate possible user interactions.
BRANDING
Logo and color palette reflect a positive, welcoming destination for survivors of abuse in contrast with related websites that are depressing with images of bruises and cuts.
DESIGN
Inviting design on a single scrolling page engages the user by introducing the story of Redwoods.
FRONT-END DEVELOPMENT
The UX and UI work was coded into reality with HTML5, CSS3, SASS, Susy, Breakpoint, Javascript and jQuery. The site was designed mobile first as users are more likely to view on a small screen, but it works responsively as well.
