objective
the goal of this project was to redesign a magazine and develop a new concept and new way of expression through experimental typography and layout. the redesign could be produced as a new magazine or a book.
Concept
the magazine chosen was the october 2013 issue of the marketing magazine, Bloomberg. the issue is about market dynamics and statistical data. I found that the infographics in this magazine were pretty interesting, so i chose them to be the inspiration for my book design. to totally change the layout and format of the magazine, i used various type treatments combined with infographic elements to show the sense of high tech and digitization. i played with sideways type and experimented with leading and kerning. this 7 by 10 inch book was designed using concertina format.
