Banca Sistema Arte
A special non-profit corporate Art project I followed since 2012 during my experience as Creative Director in the communication and marketing office of Banca Sistema.
About the initiative:
The project was born out of Banca Sistema's desire to support and promote emerging artistic and cultural talent by offering young Italian artists (under 35) an opportunity to gain visibility by helping them to enter the art market.
(source: bancasistema.it)
Banca Sistema Arte was awarded during the "Corporate Art Awards 2016" with a special mention for "enhancing the creative talent of Italian emerging artists".
The ceremony was in Rome, Italy, at the Ministry of Cultural Heritage and Activities and Tourism.
Here an overall view of the catalogues collection.
The website:
Some screenshot of the project's website created as a showcase for the young artists.
(Direct Link: bancasistema.it/arte)
(Direct Link: bancasistema.it/arte)
Exhibitions and events:
The main project involves the organisation of periodic exhibitions, in which the works are displayed at the Bank's branches, promoting the creative talents of each artist.
The exhibition space covers the 140 m2 dedicated to the project at the Milan branch in Corso Monforte, and also the meeting rooms, corridors and common areas used by staff, guests and visitors, making the Bank an art gallery that people can visit on a daily basis.
(source: bancasistema.it)
Photo credits: Andrea Sartori
