Art Direction & Visual Design
I was asked to create, manage and develop the brand identity during its growth looking for consistent communication through all the institutional, marketing and internal activities and tools such as: ads, websites, social network, publications, sponsorships and events; as well as looking for and managing international and local printers, photographer, videomaker and artists to fulfil all marketing needs.
Below an overview of selected works I crafted during this experience.
Company's logo is not a creation of mine.
For logo design examples, please check out my LOGOFOLIO
Advertising
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Here a selection of ads both for corporates and retail products.
The first two layouts are for special led walls projections.
The mascot is the white piggy bank and for this reason is the main character of the communication.
(b2b campaign) Do you desire to quickly collect your VAT credits? Choose Banca Sistema Factoring
(Winter retail campaign) Frozen savings? Choose the current account of Banca Sistema. 1% per year, no constraints, no charges
On the left Spring retail campaign: Savings blossom! Choose the current account of Banca Sistema. 1% per year, no constraints, no charges
(curiosity: the character is, of course, a piggy bank but with handcrafted personalization by an employee of the bank during an internal event for a non-profit organization.
Best works were used for ads and social media communications)
On the right a campaign for tailored investment solutions.
On the left the same spring campaign with a different subject customized by me during da same internal event.
On the right the b2b campaign with a different copy: Simply brilliant!
Products identity
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Here SI conto! JUNIOR, the saving and current account for kids from 0 to 18 years old.
With different functionality, is a tool for saving money and for the education to saving and managing them.
Other products
sicontodeposito.it - the time deposit
sicontocorrente.it - the current account
Corporate'n'Business websites
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Not the classical microstock visual communication solution. We used what the Bank has to offer, the reality of what it does and what it is made of: branches, designed by Daniel Libeskind, a non-profit Art project (here a dedicated presentation), professional communities, newsletters and more. Information in transparency in a clean and clear way.
bancasistema.it - here below a focus on the homepage and the investor relations overview section.
Check out the b2b website - business.bancasistema.it
Publications'n'Tools
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Since October 2013, working with the Head of Media Relations, we created a trimestral institutional newsletter for clients, employees and, later, for shareholders too.
Main topics of the publications were: main business market information, product updates, marketing activities, special company projects and events.
Here the link to all the publications: business.bancasistema.it/newsletter
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