Developing a brand from scratch that emotes a natural, fully transparent disclosure to the consumer starts with logo and leads down a path to include everything from the material of the bottle and selection of transparent stickers to showcase the product. 

The juicing market is a very competitive one, and Healthy Roots was looking to stand out with a clean, modern look that retold it's ingredient story: Simple Ingredients for a better life.

Responsibilities included: packaging design, logo design, brand guidelines & point of sale development.