Seamazz Seafood Packaging Refresh
Looking to give their expansive retail line a more recognizable refresh, Mazzetta Company made the decision to completely redo their entire line. Revisions included all new photography, even for packaging that previously did not include photos, optimized dimensions, flexible materials, ancillary corrugate, recyclability options, stand-up gusseting and an entire 1 lb. retail line that was previously restricted to 2 / 3 lb. options that was not retail friendly. Every aspect of the bag was explored to make the consistent quality and value immediately known to a gazing consumer.
Stephen Hamilton photography was engaged in working with the art direction in a specific manner that included up close photography with a sensible contrast used in the props to highlight the species color (reddish pink for salmon for example).
Stephen Hamilton photography was engaged in working with the art direction in a specific manner that included up close photography with a sensible contrast used in the props to highlight the species color (reddish pink for salmon for example).
