THE BRIEF
I was tasked with creating an illustration for a full page ad in Variety Magazine that would be distributed at their Entertainment & Technology Summit. The goal was to reach industry peers in the tech and entertainment sectors, and have them partner with BBTV to capture their target audience.
THE PROCESS
We kicked off this project with a quick brainstorm between the copywriters and designers. I really liked the idea of the light of a phone shining on a dark figure to portray a captured audience, and I wanted to do it with a glowing neon style. Once we decided on the imagery, the copywriters adjusted the primary text to "Content should never be a shot in the dark." to match the illustration perfectly. I made a quick sketch and after it was approved, got started with the final version. This project was a lot of fun, and I'm really happy with how the final product looks in the magazine!
