Sea2fork

Objective
This project leads students through specific steps in the design process to create engaging and relevant solutions. Students will propose a topic, identify its relevant audience and stakeholders, then find, create, and implement compelling visual elements in a variety of media that work together as a cohesive system.

Approach
I designed a brand called Sea2Fork. It is a brand that provides food, delivery service, and information about sustainable fishing and farming practices. Our mission is to provide friendly service, and delicious seafood while doing good for the environment. While customers dine, they can read pamphlets or converse with employees about how customers’ dietary choices can save the oceans. I designed two sets of visual elements to help customers recognize whether their order is farmed or fished. Additionally, I used colors to set the mood of my brand—blue to represent
the oceans, yellow to warn about the dangers affecting sea life.