This project is fully written, designed and binded by myself. It is one of the three projects made within the Design Principles unit at London College of Communication. The content of the book is the sequential narrative in the first person about the process of designing other two projects of the unit (the app and the packaging project). As those two projects were made through completely different dimensions, the layout of the process document is ambivalent. This is also represented in the chosen paper and the typeface combinations.