What is Synthesis?
Educational program within the annual youth architectural festival Perspective, which is organised by Union of Moscow Architects and supported by Moscow Government. This year, acting as a strategical partner, RCG ambient-agency Svechenie organised Synthesis block of the festival (three out of seven days) and designed the visual identity as well.
The Identity is a mixture of two: the one of Perspective which was made before Synthesis and a new one, that is based on three simple colors, a strong grid and synthesised typography as a main visual principle. The content appears through the typographical mess.
