Rich Bridge - Residence Branding & Collateral Materials

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Rich Bridge Residence

Logo, Brand Identity, Stationary & Print Design

New-built Rich Bridge is a prestigious residence that consists of a spa, restaurant and luxury hotel rooms with an amazing overview of famous Nigerian bridge.

The Mission

The objective was to create a visual identity that will convey the elegant design of residence and their love/passion for guests/employees. Also, it had to be easily recognizable/simple so it can be used on various stuff like signs, cards, menus, robes, towels etc. in the same shape.

The Output

A simple RB monogram and a crown that can even stand-alone separately is the base of the brand image, that is inspired by the grandiosity and the beauty of the bridge. R, that is, like a bridge, connected with the letter B represents a bond between environment and modern residence design.

The typography and the color scheme complement the brand image by adding a touch of elegance and luxury to the brand itself. The golden/red color scheme is a reflection of residence's elegance and elite service that is served to all Rich Bridge's guests, through passion and care for the whole time.

The Impact

Our approach and new visual identity resulted in a 47% increase in online bookings within first 6 months, as well as much higher engagement on their social media – on average from 15 likes/post to the 65/post.

Not only that, they started having their first international celebrities staying in their hotel, which is a major self-esteem and authority boost.

Ivan is very professional from start to finish. We needed a very flexible designer who was willing to take the time to understand our brand and vision. Ivan was very supportive throughout the creative process and worked hard to help us find what we were looking for. I highly recommend his services, especially for those who care a lot about branding.

Felix A, Owner | Rich Bridge Residence

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