Working with the existing logo, Superfried decided that the 'fish' should be the star of the show. For each new event our scaly friend would take centre stage on the flyers and posters in a new form. This provided us with great creative freedom using mediums such as lego, ketchup, illustration, photography and toast!
Logos and typography were kept to a minimum to reduce intrusion on the artwork. To facilitate this, distinct container devices were developed for the FDD and venue logos. This clean look and feel was then carried through to the development of their website.