My take on this campaign was the depicted that by filming people having a good time at a music concert. This concert allowed me to capture raw emotion and truly saw people “Taste the feeling”. 

Through research, understanding of the brand, a combination of imagery, text and grading I was able to achieve a Coke like feel in my final video. The slow motion footage as seen in the final video is able to fully show what people experience at a music concert. People are themselves, meaning as natural as they can be. The people that I shot are not models, nothing was staged and all events captured were 100% real. This realness factor is very important to Coke and contributes to why the video is able to convey the “Taste the Feeling” campaign.

Student project - Capture the slogan of the current Coca-Cola campaign - Taste the feeling. 

Coca-Cola reserves all rights to their logo and slogan that is being used in this project. This is a student project and is in no way officially affiliated with the Coca-Cola brand. The song in the video remains the property of the Coca-Cola campaign and the artist. This video will also not be monetized in any form.

Music: This Is What It Feels Like by Armin Van Buuren featuring Trevor Guthrie