"Voices" TV Spots & Print Ads

•

The Voices campaign is a series of thirty second tv spots and print ads that were developed from the On Tour content. Voices is part of of our larger Your Source campaign where electric cooperatives are aligned to be a trusted source. Each "voice" is a co-op employee from various Touchstone Energy member cooperatives from across the country.

The spots are intended to humanize the local electric co-op by being an authentic voice in the community while still being effective at a national level.