The WhoPowersYou campaign was launched as social media contest through Touchstone Energy. The contest was aimed towards people who knew of great, upstanding members of their communities in a variety of professions. They could nominate members of the community to receive national exposure and potentially win and receive a cash prize to further aid their efforts.
The social media contest not only acted as a way to engage with Touchstone Energy's audience, but as a way to discover compelling stories and build brand equity on social. It is through these stories that we can strengthen the Touchstone Energy brand name and produce a variety of content for multiple digital media mediums.
This is an on-going project, which is scheduled to lead into the 2nd iteration of the contest for fall 2017. Stay tuned!
"The Southwells"
Blackmagic URSA Mini 4K | 21mm 1.5 / 35mm 2.0
Concepting, Cinematography, Editing
